At a Glance

  • Brookshire Brothers, a Texas-based grocer, has deployed Cognira's AI-driven promotion management tool, announced Wednesday.
  • The tool, called PromoAI, uses artificial intelligence and advanced analytics to help retailers execute and analyze promotions more effectively.
  • Brookshire Brothers' efforts to optimize promotions come at a time when enhancing customer value is key for grocers to ease consumer anxiety over food costs.

Deep Dive

Brookshire Brothers said in the announcement that it chose the unified AI-driven platform because it will provide customers with more relevant offers while bringing automated workflows and performance analytics capabilities to the grocer.

With the technology deployed, Brookshire Brothers can now plan and manage promotions on a single centralized platform that is accessible across functions and can more accurately forecast the financial outcomes of promotions. The tool will also enable the grocer to evaluate promotion effectiveness and reduce inefficiencies.

According to Cognira's website, other retailers such as Weis Markets, Schnuck Markets, Cub Foods, and Rite Aid have also partnered with Cognira.

Over the past few months, as consumer concerns about food affordability persist, the grocery industry has seen a wave of price cuts, limited-time offers, and loyalty program updates. For example, Stop & Shop is offering weekly rotating deals on items priced at $1 or less from this Friday through August 16, covering categories such as fresh produce, snacks, beverages, and household essentials.