Omnichannel

The Era of AI Shopping: Will Grocers Rely on Instacart?

AstraWorks reports that among 24 retailers, most connect to AI agents like ChatGPT through Instacart, but lack proprietary AI tools. Instacart's integration offers convenience but also raises trade-offs regarding control and data ownership. A few companies like Albertsons and Wegmans are building differentiated capabilities.