How Retailers Are Driving the Modernization of the Center Store
The pandemic boosted certain categories, but e-commerce and new consumer habits are forcing grocers to explore center store upgrades. This four-part series, based on retailer and consumer surveys conducted with Inmar Intelligence, analyzes the current state of the center store and innovation strategies, covering topics such as local products, e-commerce personalization, and store design.
During the pandemic, some categories in the center store performed strongly. However, with the rise of e-commerce and shifting consumer habits, grocery retailers are facing a critical question: how can they keep customers engaged with the aisles stocked with packaged goods?
This four-part series, by Grocery Dive, takes an in-depth look at how retailers are modernizing the core of their stores to make them more appealing shopping destinations. The reports include analysis of exclusive surveys of retailers and consumers, conducted in partnership with Inmar Intelligence, to understand their attitudes and strategies toward the center store.
The series also covers how retailers are using local products to achieve key corporate goals and boost sales, as well as how e-commerce personalization is creating new opportunities for product discovery and convenient online shopping.
The series concludes on November 18, exploring the various design elements and layout solutions retailers are using to enhance customer engagement in the center store.